Altruism is selfless concern for the welfare of others. It is a traditional virtue in many cultures, and central to many religious traditions. This idea was often described as the Golden rule of ethics. Altruism is the opposite of selfishness.
Altruism can be distinguished from feelings of loyalty and duty. Altruism focuses on a motivation to help others or a want to do good without reward, while duty focuses on a moral obligation towards a specific individual (for example, God, a king), a specific organization (for example, a government), or an abstract concept (for example, patriotism etc). Some individuals may feel both altruism and duty, while others may not. Pure altruism is giving without regard to reward or the benefits of recognition.
The concept has a long history in philosophical and ethical thought, and has more recently become a topic for psychologists (especially evolutionary psychology researchers), sociologists, evolutionary biologists, and ethologists. While ideas about altruism from one field can have an impact on the other fields, the different methods and focuses of these fields lead to different perspectives on altruism. Researches on altruism were sparked in particular after the murder of Kitty Genovese in 1964,[1] who was stabbed during half an hour, with passive witnesses withholding themselves from helping her.